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👋 I’m Mind, Phatcharanan (/pÊŒt-ʧa-ra-nÊŒn/), UX researcher and designer currently based in Bangkok, Thailand.
With 3+ years of experience in financial services (CRM & Investment), tech, and e-commerce, I’m now focusing on bridging the gap between the finance world and people through the best experience platforms possible.
WORK
Building Invesnity’s Simulated Investment Portfolio (Initial phase)
Led the research and created an end-to-end buy-sell transaction recording space for investors to track and manage both real and simulated portfolios before entering the trading market. Simplified stock analysis and investment planning into a seamless experience, helping to attract more users to the platform.
Role
UX Researcher & UX Designer
Research & Design CRM for Investor Relations Management (IR or IRM)
Conducted product and user research while developing design drafts for the initial stage of IRM. These drafts were shared with stakeholders to align and gauge the business direction for further development.
Role
UX Researcher & UX Designer
RESEARCH STRATEGY
Being a human-centered designer isn’t just about straightforward design; it’s all about discovering and understanding people. To do this, knowing when to choose the right research strategy is crucial to me. Here are the research frameworks I’ve worked on and led to uncover findings and insights into people’s experiences:
Service Design Blueprint
For the initial launch of IRM, I led a service design blueprint workshop with my team and stakeholders (IR team, AE, Accountant, HR, PM, PO, and CEO) to make sure everyone was aligned on the end-to-end process for customer acquisition and retention.
Role
Workshop Moderator
Customer Journey Mapping
The mapping was used for Invesnity’s Portfolio and IRM to provide an overview and uncover insights throughout the complete user journey (recording and tracking investments for Portfolio, and managing investor data and communication for IRM) both before and after the design ideation phase.
Role
UX Reseacher
Competitor Analysis
As part of product and user research, I analyzed both direct and indirect competitors in the market and compared them against the company’s business SWOT. The goal was to define our business direction and highlight the unique value of the Portfolio feature.
Role
UX Reseacher
PREVIOUS WORK
Investors-Insight's E-Subscription
(Investor Portal) #InitialPhaseDesign
Publication Reliance Official Website
(Pre company rebranding)
🔎 I’m motivated to find new ways to bring value to different aspects of human experience!
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